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NC High Country Host welcomes over 50,000 people each year to the Regional Visitor Information Center on Highway 321 in Boone. The center, open 362 days per year, is staffed by travel counselors with extensive knowledge of the region. In addition, we personally respond to over 40,000 phone calls and average between 40,000 and 50,000 unique visitors each month to our website. The award winning, non-profit, membership organization was established in 1980, and is dedicated to promoting tourism in the six Northwestern counties of NC by use of its 64-page Vacation Planner, web site, travel shows, and involvement in national, state and regional tourism organizations.