The Blowing Rock Tourism Development Authority is proud of its commitment to fostering a more inclusive and welcoming environment for all outdoor enthusiasts. Through participation in the Unity Blaze Certification program, our team has gained valuable insights into the barriers that often prevent Black folks and People of Color from fully engaging in outdoor activities.
“We believe that everyone deserves the opportunity to experience the beauty and joy of nature,” said Tracy Brown, Executive Director at the Blowing Rock TDA. “By embracing the principles of Unity Blaze Certification, we are better equipped to create a welcoming and inclusive space for all visitors.”
The Unity Blaze Certification program provided our staff with a deeper understanding of the historical, cultural, and social factors that have contributed to lower participation rates among Black folks and People of Color in outdoor activities. Armed with this knowledge, we are committed to:
- Creating a more inclusive environment: We will strive to make our messaging and our business a place where everyone feels valued and respected, regardless of their race, age, gender, or abilities.
- Educating our staff: Our team will continue to receive ongoing training and education to ensure they are equipped to provide exceptional service to all customers.
- Partnering with diverse organizations: We will collaborate with organizations that are working to increase diversity and inclusion in the outdoor community.
“We are excited to partner with the Blowing Rock TDA in our mission to increase unity in the outdoor community and beyond,” said Earl B. Hunter, Jr., founder and president of Black Folks Camp Too. “Together, we are changing the world one campfire at at time”
About the Blowing Rock Tourism Development Authority (BRTDA):
The BRTDA the official destination marketing organization for Blowing Rock, tasked with increasing overnight stays and visitor spending in Blowing Rock. The mission of the Blowing Rock Tourism Development Authority is to provide leadership and primary funding for promoting, developing, and supporting year-round travel and tourism to and within the Town of Blowing Rock to increase lodging sales, extend overnight stays, and boost visitor spending. This is accomplished by promoting Blowing Rock to potential visitors through paid advertising, travel media, and our own media channels.
You are welcome and invited! Check out our Outdoor Tips and Guides for explorers!
