Marketing Toolkit & Assets

General Assets

Looking for images you can use for general promotions? Check out our Asset Library here (will open a Google Drive folder).

These images may be used to promote your Blowing Rock business or activity to encourage visitation to Blowing Rock.  If you use them on social media, please tag us in the image or description. We’re @blowingrocknc on IG and @BlowingRock on FB

If you need images of a particular location or activity that’s not included in the asset library, reach out to ask if we have that available. 

REGIONAL 2025 MESSAGING

Towns and counties across the NC High Country are collaborating on collective messaging in 2025: Our Mountains are Open – Come on Up! 

This message will confirm for potential visitors that local places have bounced back and are ready to welcome them! Look for this messaging from Blowing Rock, Boone, Banner Elk, Ashe County and others, and please echo it in your own promotions! This can include ads, social media posts and stories, customer emails, or any other communications.

Examples:

Our Mountains are Open! We’ve bounced back and can’t wait to welcome you- come on up!

Our Mountains are Open – Come on up!  All major attractions are open, all major roads are open, and our local businesses are excited to welcome you!

With these messages, share BlowingRock.com as a resource to plan a trip to Blowing Rock. Or share VisitNCHighCountry.com as a place to find updated activities across the region.

Holiday Campaign: Glow Time

It’s Holiday Glow Time in Blowing Rock! This campaign runs from early November through late December and includes paid advertising, email blast details, website promotions, and more.

Share these links:
Holiday updates are posted to our social media @blowingrocknc on IG and @BlowingRock on FB 

Festive programming is outlined at BlowingRock.com/blowing-rock-holidays. Our holidays page also includes the Favorite Things Shopping Guide and information on seasonal activities! 

See ways to participate in promotions here >>

Download & print a Glow Time flyer or poster:
Click here or the image below to view the flyer size to download (8.5 x 11 inches).
Click here for the large poster size to print (14 x 17 inches).

Holiday Content & Assets from High Country Host

Many holiday visitors like to experience the whole region for the holiday! That means activities like Choose & Cut Christmas Trees and snow sports. Here are some great shareable assets from our regional promotional organization, NC High Country Host: 

We've Bounced Back

This collaborative campaign is intended to build awareness around the NC High Country’s status as OPEN TO VISITORS following Hurricane Helene, generate positive media coverage, and encourage the economic revitalization of the area, including Alleghany, Ashe, Avery, Mitchell, Watauga, Wilkes, and Yancey Counties.

A graphic has been created to collectively celebrate our forward momentum and our bounce back from Hurricane Helene! Here are a couple of versions below; feel free to share or include in your promotions.

OUTDOOR NC RESOURCES

Blowing Rock is a proud member of the Outdoor NC Partner Alliance. Through this program, the TDA staff is learning more about how to communicate good stewardship ideals to our visitors and businesses. It’s vital that we all step up and do our part to protect and preserve the places we love, from Blowing Rock parks to lands on the Blue Ridge Parkway. 

As a Blowing Rock business, you have access to some of the great resources made available through our partnership with Visit NC and Outdoor NC. Below, find printable posters, some excellent resources for sustainability in business, and even a Leave No Trace training program (a great refresher even if you’re familiar)!

Sustainable Business Resources

Outdoor NC has compiled some excellent resources for us all: A Global Trends Report and a comprehensive Sustainable Business Resource guide. Share this information with your employees, managers, and any stakeholders in your business.

Click on the images below to see the full files- both downloadable and printable PDFs.

Global Trends Report
Sustainable Tourism Business Guide, includes links

Printable Posters & Handouts

Some printable pieces that help remind us all to protect and preserve the places we love!

A beautiful poster, plus a flyer and a tri-fold handout for the 7 principles of Leave No Trace. Click each image below for a downloadable and printable PDF file.

8.5x11 Leave No Trace Flyer
Tri-fold Leave No Trace Pamphlet (prints front-and-back on 8.5x11)

Resources to Share

We have a special section of this website dedicated to responsible and accessible recreation. Visitors will find details on Leave No Trace Principles, plus some simple guides for those new to exploring our area. 

There’s also some information about the accessibility of popular locations and attractions to help folks decide how to plan for their trip.

This set of posts and guides are great for learning more about our local places, and for sharing with your audiences and employees.

See our Outdoors For All page here >

Online Training Program

Everyone in the North Carolina hospitality or retail industry plays a crucial role to help promote Leave No Trace’s educational message with visitors and customers who are likely unaware of the negative impacts that can result from outdoor recreation. 

 

Let’s help protect our outdoor resources with stewardship education, to help ensure that North Carolina’s thriving tourism and recreation economy continue to grow for years to come.

Check out this easy-to-follow Leave No Trace training module here!