Nestled in a secluded mountain valley, you'll discover a place Charles Kuralt calls"...a destination." Mast General Store in Valle Crucis. Outfitting the Appalachian since 1883 with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. Warm up by our potbellied stove, mail a letter at our antique post office, and discover why some times are just too good to leave behind. Original Store/Mast Store Annex, Hwy 194, Valle Crucis. Also, King Street, Boone.